Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 […]
NEW YORK–(BUSINESS WIRE)–Oct 15, 2018–Today, FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), […]
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday. October 2, 2018 5 min read Opinions expressed […]
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Google has been urged to stop accepting money from Viagogo to place the ticket website at the top of its search rankings, in an open letter signed by the Football Association, several MPs and trade […]
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say […]
There is so much more to AdWords than meets the eye. The fact is that most of us don’t know how many advertising options Google actually offers within its mega traffic-driving platform, and unless one […]
Voters get lots of robocalls around election time, but the volume is modest compared with the number of calls about credit cards, vacation deals and loans. Given the trends, the future looks grim. But before […]
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