Photo: Adobe Stock Executive Summary Advertising technology has built a massive technical infrastructure. The technology and motivations of advertising undergird the economy of the internet. News sites are no exception. The information we seek about […]
Amazon.com Inc. handles nearly half of all online sales in the U.S., giving it a popular platform and a wealth of consumer data. Now it’s on track to become the next juggernaut of online advertising, […]
Search engine marketing came in at No. 2 in an Association of National Advertisers (ANA) survey conducted in August, with 30% saying they handle the media planning or buying services in-house, up from 27% in 2013 […]
NEW YORK–(BUSINESS WIRE)–Oct 15, 2018–Today, FreeWheel, A Comcast Company, announced the launch of FreeWheel’s DRIVE, a suite of advanced advertising solutions designed to help marketers reach consumers across emerging forms of TV, including Over-the-Top (OTT), […]
There is a clear business case to be made for entrepreneurs to advertise on social media and combine it with geotargeting as their best strategy this holiday. October 2, 2018 5 min read Opinions expressed […]
SCORE: Advertising is a whole new world Traverse City Record Eagle Full coverage Swiftype News Related Posts:Female Inventors and Their Inventions That Changed…Things to Do on Chelsea This MonthHow many Googlers in MV? The city knows, […]
Google has been urged to stop accepting money from Viagogo to place the ticket website at the top of its search rankings, in an open letter signed by the Football Association, several MPs and trade […]
For the past few years, Amazon’s ad business has often been talked about as a sleeping giant. Well, the giant is awake and ready to stretch out. Amazon’s advertising business is just getting going, say […]
There is so much more to AdWords than meets the eye. The fact is that most of us don’t know how many advertising options Google actually offers within its mega traffic-driving platform, and unless one […]
Voters get lots of robocalls around election time, but the volume is modest compared with the number of calls about credit cards, vacation deals and loans. Given the trends, the future looks grim. But before […]
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