Google Updates Us On How Search Updates Work


I guess Google is sick of me asking them about their search algorithm updates because they posted a long Twitter rant/stream on how they communicate updates. Danny Sullivan on the @searchliaison account posted when and why they communicate about updates, how many updates they do, what it means to you and what you can or cannot do about them.

In Danny Sullivan style, he wrote “Here’s an update about updates — updates to our search algorithms.”

You can see, this is his introduction to talking about updates. Google does algorithm updates to improve their search results. Most of these updates go unnoticed by most people but provide small and incremental improves to search quality.

Also, Google is saying they do about one search ranking update per day on average? True?

Google gives tips and advice on updates that are “more noticeable.” The funny thing with these types of updates, they rarely have a big impact. The Speed update didn’t seem to impact the search results much, at least for those that watch the results. The mobile-first indexing also didn’t, or at least shouldn’t, because Google wants that to be quality neutral. A lot of these preannounced updates have little impact, maybe that is because they were pre-announced and thus we took action to prepare for them. But you get my point.

We the core updates, that we cover a lot here, Google will confirm some of them but offer no actionable advice or fixes. Again, nothing new here, just same old, there is nothing to fix. I get why Google says this but hey.

Yep, Google confirmed September 27th and August 1st and the one in April.

Google is saying, or hinting here, maybe the fluctuations we are seeing over September is the “full rollout time” that can take a “week or longer.” Who knows?

Same old advice.

Same old advice.

Yep, got it. You explain that every time, as you should.

Same old advice.

Same old…

Anyway, did you get anything new out of this “update on updates.”

Forum discussion at Twitter.

Swiftype Trends

Be the first to comment

Leave a Reply

Your email address will not be published.


*