Bronto Makes Sophisticated Email Marketing Easy

Technology has turned every customer interaction into a potential buy button, every customer into an influencer, every device into a wallet, and every email into a potential sale. For marketers, this creates massive opportunities— and challenges— at a time when organizations of all sizes must be even more transparent with customer data usage, while also using data intelligently at every possible turn in order to meet constantly changing customer expectations. To help marketers successfully navigate these changes and grow revenue, the latest release of the Bronto Marketing Platform delivers a host of new features and services as well as data and security enhancements.

“Rapidly changing technologies, buying behavior, business landscapes and regulatory pressures are forcing organizations of all sizes to rethink their marketing strategies,” said George Moser, GM of Oracle Bronto. “Amidst all of this change, email remains the most powerful, profitable and popular marketing channel and that’s why we continue to invest in making sophisticated email marketing easy. The latest release of the Bronto Marketing Platform builds on this commitment with new innovations to help our customers grow revenue, save time and optimize resources.”

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